Please submit your
query here and
one of our
consultants will
assist you. Click Here
>>
Marketing and Promotion
When buying a company, one of the first things that a buyer should look at is the Marketing and/or promotion budget. Small businesses never spend enough money on promotion. If they did, they wouldn’t still be small businesses. A business in order to grow needs to spend 14% of its gross income on marketing and promotion so that the company has a steady growth increase every year.
Companies doing over $2 Million a year, in sales, became that way by spending a considerable portion of their budget on promotion and marketing. Some companies are in trouble today exactly because they have reduced their expenditures on promotion and marketing.
One of the test of the health of a business is how much of their gross income is spent on promotion and Marketing. The first step is to have enough quantity of promotion going out. If you find they are spending enough money to promote their products, then you would look at the quality of their promotion. If the quality is also good, then you look at how viable the Marketing is.
The survival of any company is heavily tied into the Quantity, Quality and Viability of its Marketing and Promotion.
