Do You Know What That Auto Body Shop Business is Worth?

Before we begin, I will make one comment about buying a business. I find that professional appraisers or other CPAs opinion of value is much greater than what the marketplace will pay. This is not because the appraisers do not know what they are doing, because they do. It is just that the market places a much higher risk on buying a body shop than the accountants do. Higher risk means the market offers a lower price.

You should know about who advises you, so I shoW you my qualifications as a business broker. I spend a large portion of my time specializing in appraisals and doing due diligence (fact finding) when assisting buyers to buy a business. I give expert witness testimony in court cases occasionally.

As a new business broker in 1992, I specialized in one type of business. My auto mechanic suggested that I specialize in auto body shops (also called body shops), because they were a very profitable. Being a very aggressive broker, I listed and marketed over 100 auto body shops in my first year. Over the years, I have probably sold close to 1,200 auto shops.  These auto shops were of all sizes and located across the country, so I have a very broad experience.

During my twenty five years as an auto body shop business broker the question most asked of me has been, “How do I appraise a body shop?” In 1997, I had been asked by two different attorneys to do appraisals of auto body shops. The first appraisal was to assist in a partnership dissolution. Tthe second appraisal was for marriage dissolution. (That is what we lay people call a divorce). These methods can be used to appraise the value of a body shop.

The Three Ways to Appraise a Business


This method is used when a body shop does less than $400,000 a year in gross income. The seller is making wages, but no real profit above what he would be paid if working for another. On this size business, a buyer will pay for the assets of the business but little or nothing for goodwill (reputation and customer list). The equipment is usually worth between $50,000 and $100,000, depending on how many frame machines the business owns and how nice a spray booth the business owns.

I have seen some specialized shops sell for more than the above number because they have a truck spray booth or another business attached to the main business. Examples of attached business might be an auto repair shop or towing operation.  Also the location, size and real estate rental amount will influence the value of any business, to some degree.


This is used when the sales are over $1,500,000 a year but the profit is unknown or financials are not available or reliable. By experience, a Body Shop Buyer can make reasonable estimates of future profits, if they have some basic information. The basic information includes rent, source of business, and the desirability of the location. The source of business may be Direct Repair Program (DRP) where an insurance company sends drivers to the shop. Other sources may be a drive in, towing service or car rental agency.
When this method is used, the value appears to be about three months’ sales or 25% of the last twelve months sales. This method is not very reliable with sales of less than $1,500,000, because being profitable is very doubtful. Why is this breaking point $1,500,000 in annual sales? Experience.  Multi-store buyers will have a well paid manager, instead of a working owner, so many professional buyers figure their breakeven point is around a million.

Less than $1,500,000 in sales is not even worth their time. Of course we know that there are exceptions to the rules. Some of the exceptions are A) When a new location will be a satellite store to a bigger location.  B) The Buyer must have a location in a specific area to please a DRP.  C. To get rid of a competitor.


This is the third and most used method of evaluating any business, including body shops. This method is based on the idea that a business is worth the income it generates, in profit and benefits, for an owner. Body shops, like so many other small businesses, often do not show a profit at the end of the year. Strange, how so many businesses of different sizes all just happen to end up with little or no profit. What I find really amazing is that the IRS doesn’t audit more businesses then they currently do.
As a result of showing poor profits on the books, it becomes very difficult to use the NET PROFIT METHOD for appraising many small businesses. I can quite often find hidden profits of a business by adding to the tax records items we call ‘owner’s benefits’. These include: Owners salaries (if a corporation), personal autos and all the related expenses used by the owner and his family that are written off against the business, life insurance and health insurance for the owners.
Depreciation is also a hidden profit that is usually added back in to the taxable profit to help build up the total owners benefits. And lastly, personal utilities, phones, trips, etc. that are deducted on the tax return but are not really costs to run the business.

After saying all this, what is the value of a business based on the Net Profit Method? Automotive businesses, especially auto body shops appear to sell for between one to two years adjusted profit (book profit plus owners benefits added back in). Larger body shops doing over $2,000,000 in annual sales may sell for much more. This is because the owner is making much more money than just his salary. A buyer will consider part of the profit a return on the seller’s financial investment.

Very large body shops that are being bought by consolidators which are public corporations are evaluated primarily on their return on investment (ROI). (ROT is percentage profit that is being made on the cash purchase price of the business.) These big buyers can afford to pay between five times and ten times annual net profit, after deducting all officers’ salaries and perks. (That was in the late 1990s. In 2012 larger shops are rarely changing hands and when they do the prices are for far less money.)

Often these consolidator’s purchases include two important restrictions. First: The business is bought for little or no real money. They use restricted corporate stock that is not negotiable for two years. And second: The management is required to stay and run the company for some period of years.

The Bottom Line on Body Shops

The bottom-line, as I see it, is that if you sold a large shop under these terms and conditions, you sold your soul, not your business. One last comment on selling to large corporations. Heaven help the seller who sells his business for corporate stock or the corporation’s bonds. When the buying company goes broke or the stock market crashes, the seller looses. I had a close friend sell his company for mostly cash and some seller carry back financing in December 1997. By February 1998 the buying company was in bankruptcy, making the paper my friend held worthless.


Appraising a business, especially body shops, is an art not a science. No two people will appraise the value of a business the same. It is amazeing that what one buyer thinks is a great asset is what another buyer thinks is a major negative.  Differences of opinion are what make life interesting.
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