“I had a long background as a corporate manager before deciding to purchase my first business. I knew how to value a company and how to negotiate in many settings, but I had never negotiated to purchase a small business before. So, I knew what I wanted to achieve, and figured I had what it took – but I had no idea how to ‘get there’.
“From the initial offer through the beginning of escrow, Willard advised me every step of the way. He coached me in detail about each interaction with the seller and each key tactical choices. As a result, I got where I wanted to get and actually exceeded my objectives. Without WIllard’s help, it is very possible I would have overspent by an amount several dozen times his fee.”
—Pat C, Northern California